What Businesses Want…IESP Loyalty Study Highlights Importance of Brands, Key Tech Features

A new whitepaper “Emerging Best Practices and Innovation in B2B Incentive and Loyalty Programs” by the Incentive Marketing Association, finds that brand-name merchandise remains a top redemption item in B2B loyalty programs, just above gift cards. 

Recipients of its in-depth survey on business practices identified the following key features for an effective B2B loyalty platform. Each of these are available today within our Power2Motivate platform.

  • Access to brand name merchandise and gift card rewards
  • Stand-alone platform for enrollment, points issuance, reward redemption and reporting
  • Ability to administer promotions and offers to specific segments of your audience
  • Integration with CRM, or HRIS systems for authenticating members and tracking progress
  • Embedded communications tools for email and/or SMS
  • Gamification - badges, leaderboards, missions, surprise, and delight
  • Integration with other systems (Learning Management Systems, Point-Of-Sale, etc.)
  • Embedded training or learning management module as point earning opportunities
  • Mobile app, stand-alone or branded
  • Integration with 3rd party marketing automation tools for communications
  • Integration with existing mobile apps.


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