Use real-time data and platform insights to show clients the power of loyalty
When your agency is tasked with launching a loyalty program, your clients don’t just expect creative execution, they expect proof that it’s working. To deliver that proof, you need data. The CarltonOne platform gives agencies real-time, actionable data that shows how their programs prompt loyal behavior and drive results.
With CarltonOne’s loyalty platform, agencies have direct access to the tools and reporting features that help measure and scale client success... all without building a custom tech stack. Here are 10 loyalty metrics you can confidently track to prove the ROI of your strategy:
Enrollment Rate:Measure how many customers are joining the loyalty program. What it tells you:How compelling the offer is and whether your launch campaign is converting.
Active vs. Inactive Member Reporting: Track who’s regularly engaging and who’s not. What it tells you: Where to optimize communication and how to re-engage dormant users.
Redemption Rate & Mix: See how often members redeem for rewards from a global catalog. What it tells you: Whether your reward mix of merchandise, gift cards, travel, charities, mobile top-up, pre-paid cards, VIP events is actually motivating action.
Points Issued vs. Points Redeemed: Monitor point burn rates to understand perceived value. What it tells you: If customers feel the program is worth participating in and spending their points on.
Reward Category Trends: Analyze what reward categories users prefer. What it tells you: Where to double down and how to personalize future campaigns.
Engagement by Campaign or Promotion: Compare performance across different rule-based promotions. What it tells you: Which campaigns drive the most action and how to optimize your strategy.
Transaction-Linked Behavior: Set up promotions for specific customer actions, such as purchases or logins. What it tells you: How well is the loyalty program driving the right behaviors?
Segmentation & Personalization Success: Use audience rules to track how different segments respond to targeted campaigns. What it tells you: Whether segmentation is working and how to fine-tune your targeting.
Redemption Lag Time: Measure the average time from point issuance to redemption. What it tells you: If rewards are being used quickly or if the program needs a refresh.
Dashboard Insights: Monitor program performance across users, rewards, transactions, and campaigns at a glance. What it tells you: The big picture and the granular trends, all from one place.
Loyalty is Measurable, and that’s your advantage!
With CarltonOne’s loyalty platform, your agency can go beyond creative execution. You can deliver data-backed loyalty programs that scale globally, drive real engagement, and make your results impossible to ignore. Ready to show your clients how loyalty can turn into ROI? Let’s chat!
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