Week 6: World Cup of Rewards

1 min read
Jan 7, 2026 12:58:04 PM
WEEK 6

The 2025 CarltonOne World Cup of Rewards!

The World’s Most Popular Reward is...

It’s the final week of The CarltonOne World Cup of Rewards, and as our countdown wraps up for 2025, we can now reveal Apple AirPods 4 are the world's most wanted merchandise reward for the holiday season!

Despite heavy holiday redemption activity across our global appliances, beauty, fashion, gaming and tools categories, AirPods take the crown in 2025.

COMING SOON

Global Rewards Benchmark Report

In a few short weeks, we will be releasing the CarltonOne Global Rewards Benchmark Report. This study analyzes reward redemption trends from CarltonOne's 190-country reward supply chain. Here's a preview of some of the fascinating data insights:

  • $1B+ in redemptions. Millions of orders. Learn what people actually chose.
  • Some categories tripled, while others are in freefall.
  • The fastest-growing region isn't North America. 

Want early access to this report? Click below to be added to the early access list.