Claudio Ayub

Chief Channel Officer Claudio is a trailblazer in channel incentives and loyalty marketing, renowned for his expertise in ecosystems, strategy, and emerging go-to-market models. With 25+ years in the industry, he's held executive roles at Grass Roots, Hawkeye, Vistex, Perks, and 360insights, driving revenue, profit, and sales success in the technology, media, and telecommunications (TMT) sectors. Claudio has spearheaded product marketing, client success, and business development, leveraging his multidisciplinary experience in incentives and loyalty marketing, leading to transformative changes and continuous performance improvements. A passionate blogger and influential voice in the channel community, Claudio is a prominent figure on social media. He is a frequent keynote speaker and contributes thought leadership at industry events, where his insights shape and redefine the field of channel incentives and loyalty marketing.