The Loyalty Advantage: How Leading Ag Companies Are Rethinking Rewards
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In this playbook, you will discover:
Why cash-back rebates are losing their edge, and why incremental increases no longer move purchase intent when every major ag company offers the same 3–5% cash-back program
What farmers actually value: insights from 7.3 million reward redemptions across 190 countries revealing why experiential rewards, merchandise, and purpose-driven options consistently outperform cash equivalents
The hidden operational costs of rebate programs: from fraud exposure and cross-border tax complexity to reconciliation burden and vendor sprawl, and how a modern platform eliminates them
How to deliver global scale with local relevance: why a corn farmer in Iowa, a rice grower in Thailand, and a soy producer in Brazil need different rewards, and what regional relevance actually requires
How to make the transition without flipping a switch: a three-phase roadmap from introducing optionality to unifying globally on a single platform
The metrics that matter in an engagement-based loyalty program: moving beyond simple cash-back ROI to redemption rates, NPS, share of wallet, and channel partner sentiment
Is your loyalty program a differentiator, or just a cost of doing business?
Most ag companies believe they have a competitive loyalty program. On paper, many do. But when every major player offers the same 3–5% cash-back rebate, the program stops being a differentiator and becomes a table stake: one that farmers expect but don't feel loyal because of.
The companies pulling ahead are not just switching reward types. They are rethinking the entire loyalty architecture: moving from transactional to emotional, from one-size-fits-all to regionally relevant, and from fragmented to unified. This playbook gives loyalty, marketing, and commercial leaders a practical roadmap to make that shift.
Frequently Asked Questions
Yes. We deliver millions of rewards (merchandise, travel, gift cards and more) in 196 countries, with built-in tax, language, and currency support.
Absolutely. The rewards in our catalogs are locally sourced and shipped, which means that members in different countries can choose rewards from both small local brands and popular global companies. Our catalog can be completely curated, and you can control reward visibility by geography, role, program, or client.
Yes. You can fully curate the reward selection by location, audience, category, pricing or brand preferences, and create a personalized shopping experience.
Yes. We meet enterprise-grade standards including SOC 2, ISO, and GDPR compliance, with secure identity management and permission controls. Specifically:
• Data-at-rest is encrypted with AES-256
• Data-in-transit is encrypted with TLS 1.2 and above
• We run annual penetration tests
• We receive annual SOC 2 Type II audits
• Fully GDPR, PIPEDA, CCPA, CASL and PCI-DSS SAQ A-EP compliant
• BCP and DRP is in place
• MFA is enabled for all systems and networks access
Want to see how the platform works in action?
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