The 2026 Rewards Benchmark Report

Trends + Insights from The World's Most Powerful Rewards Platform

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2026 Rewads Benchmark Laptop

Build Rewards Programs That Actually Work

Regional preferences, emerging categories, and the reward types that create lasting impact.

 

$1B+

In reward redemptions analyzed across 190+ countries

7M+

Orders processed through the world's most powerful rewards platform

200%

Growth in premium electronics driven by demand for aspirational brands

In this report, you will discover:

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What 7.3 Million Reward Choices Reveal

Understand what employees across 190+ countries actually want from their rewards programs

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The Reward Categories to Watch in 2026

Discover the top categories that drive engagement and what's trending hot this year

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Regional Trends Across 190+ Countries

Get localized insights into reward preferences by region and culture

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Why Merchandise is Outpacing Prepaid

Learn why tangible rewards create stronger emotional connections than cash equivalents

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How to Build a Reward Mix That Drives Results

Actionable strategies to optimize your rewards portfolio for maximum impact

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Exclusive Access to the C1 World Reward Tracker

See real-time data on the most redeemed rewards by country and category

Ready to take your rewards strategy to the next level?

 

The most successful rewards programs aren't built on guesswork; they're built on insights. Our benchmark report reveals how leading organizations are optimizing their incentive structures, maximizing partner engagement, and outpacing the competition. See where your program stands against industry peers and uncover the data-driven strategies that separate top performers from the rest. Use these findings to refine your approach and unlock the full potential of your rewards investment.

 

 

C1 World Reward Tracker 

Our catalog is packed with millions of reward choices... and our World Reward Tracker shows the ones that our members can’t get enough of. This data is freshly updated daily, so you can explore the top 10 rewards trending in every country we deliver to.

Frequently Asked Questions

What is the CarltonOne Platform?

It’s a global rewards and engagement platform that lets you build, launch, and scale recognition, loyalty, and incentive programs all from one white-label-ready infrastructure.

What types of rewards are included in your reward catalog?

Our global rewards catalog includes merchandise items from the world’s most popular brands, gift cards, prepaid cards, travel bookings (hotels, flights, car rentals & excursions), mobile top-up, charitable donations, event and concert tickets, savings coupons and VIP experiences... locally sourced and delivered to over 190 countries.

Can I embed your rewards into my existing platform or storefront?

Yes. Use our Rewards Feed or Brand Store modules to integrate curated catalogs directly into your existing engagement program.

What will you do with my email address?

For starters, we’ll send you this great guide! After that, it’s up to you. You can choose to never hear from us again, or you can join us on the journey of making work mean more. Either way, we wish you the best. (And of course we would never sell your information!)

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