Yesterday’s reward storefronts mirror the dying offline world of department stores and their monolithic catalogs. For customers, finding meaningful rewards that spark the delight of redemption is a daunting exercise in frustration. We have invested significantly to reinvent the reward experience with AI-driven personalization and relevance. We’re also creating a next generation search & shop interface to make it faster to find and easier to order the rewards you want. The net result: accelerated redemptions that drive engagement, program loyalty and positive behaviour change.

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