We’re delighted to announce that CarltonOne has funded the planting of 5 million trees. A year ago we decided to to harness the power of our employee engagement technology to transform transactions into eco-action. Today, in partnership with Eden Reforestation Projects, we have achieved our 1-year goal of planting 5 million trees in just 12 months. It’s a great start… but it’s still only a start.
“We’re thrilled to be able to fund 5 million trees in just 12 months. It’s proof positive that our eco-action model of connecting product transactions to tree funding is both viable and compelling,” CarltonOne founder and CEO Rob Purdy said. “Companies are seeking new ways to make work mean more with purpose-driven social responsibility programs. Our business grew 20% last year, and our YTD order volume is already up over 60% this year. With this acceleration, we’re ready to ramp up to our next goal of 100 million trees a year by the end of 2022.“
Over the next two years we’re expanding our eco-action business model across our entire multi-experience product lineup, to enable us to fund 100 million new trees every year. Soon, all our clients and the 3 million members that use our tools every day will be able to grow trees with every action.
Whether it’s by awarding a Power2Motivate incentive achievement, an Evergrow recognition award, shopping on the Kart discount platform, or placing a Global Reward Solutions order, every member activity directly funds tree planting.
Harnessing nature’s best weapon
Why trees? Recent science shows that one effective way to reduce greenhouse gas is to plant more trees and restore vital forests. While the science of climate change is complex, this solution is remarkably simple. Trees naturally absorb and store dangerous carbon. In fact, just one tree can remove up to 48 lbs. of carbon every year.
As we serve clients in over 185 countries, we understand more than most companies the positive global impacts that our products and community of members can create. Trees offer more than just a natural way to sequester carbon from the atmosphere. Trees also provide safe harbour for native animals, insects, pollinators and plants. New forests protect local ecosystems against extreme weather events triggered by climate change. Roots stabilize soil against landslides and mangroves protect beachfronts from erosion and damaging storm surges.
Trees grow communities
Wherever we plant trees, we’re also growing communities. Eden Reforestation Projects targets high-priority sites suffering from deforestation and severe poverty that have globally significant biodiversity values. Our direct funding is being used to create full-time employment and income security for local planters in Madagascar, Nepal, Kenya, and Mozambique. Soon, we’ll also be planting in Central America.
Protecting and nurturing new trees is just as vital as the initial planting. Our funding also ensures the monitoring and long-term viability of seedlings, so they can mature into lush forests and healthy mangroves. You can see Eden’s monitoring and verification techniques and technologies in action here.
5 million trees is a milestone that we’re truly proud to achieve. It’s tangible proof that we can make work mean more, once moment at a time. To find out more about our eco-action plans, and the products they are fuelled by, please visit carltonone.com
Create a climate for change
In a climate where companies are struggling to attract and retain top talent, Evergrow makes work mean more, by rewarding teamwork, motivating performance and directly connecting activity to eco-action. We’ve created a revolutionary AI-powered personalized employee engagement app that recognizes your team’s best work with the world’s coolest rewards. Evergrow helps employees stay motivated with instant recognition, incentive rewards, local savings, wellness gamification and more. While many companies overpay for an expensive patchwork of disconnected recognition, reward and incentive programs, Evergrow’s AI-powered multi-experience app unifies all of these separate features together into a seamless, affordable solution. For your personal demo, click here.